David Arrick became Mr. Cupcake not out of a desire to bake or an affinity for frosting but "out of anger and frustration." It was fall 2008, and he'd lost his job as a Manhattan real estate attorney, his home in New Jersey, and a huge portion of his savings. He'd also just turned 40. At this low moment Arrick waleked by a certain venerable bakery-a familiar stop on Sex and the City bus tours - in his West Village neighborhood and saw a line of women around the block. "Freaking cupcakes," he thought. "What if I made them manly?"
- Bloomberg Businessweek, December 13 - December 19 2010
The result:
http://www.butchbakery.com/
Instead of flavors like Red Velvet or Vanilla, the Butch Bakery offers cupcakes like The B-52, Kahlua soaked Madagascar cake with Bailey's Bavarian filling - in fact, Mr. Cupcake spends more money each week on liquor for his cupcakes then on chocolate.
No comments:
Post a Comment